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The official shortlist for The Beauty Awards 2025 has been revealed, celebrating this year’s most innovative, results-drive and talked-about beauty products.  

Each entry was put through its paces by an expert judging panel who handpicked the standout products which define excellence across skincare, haircare, make-up and wellness.  

Emily Hunter, Head Judge and Editor of Beauty Magazine, says: “The Beauty Awards are all about celebrating the products that truly resonate with consumers, the ones that earn a spot in real routines and make a real difference.  

“This year’s shortlist reflects the creativity and innovation driving the beauty industry forward,” adds Hunter.  

Vote and Win 

Beauty lovers everywhere are invited to cast their votes for their favourite products and help determine who will take home the coveted titles at this year’s awards.  

By taking part in the public vote, you will also be in with a chance of winning 1 of 5 exclusive goody bags – each filled with a selection of products from the 2025 shortlist.* 

For those beauty lowers who vote across all 24 categories, there is also an additional opportunity to win 1 of 2 double passes to join The Beauty Awards Team on the red carpet at the ceremony on the 24th November 2025.  

Voting is now live and will remain open until midnight on the 26th October 2025. You can check out the full shortlist and cast your vote on the official voting site to gain your entry into the prize draw. 

^{*See prize draw T&Cs at thebeautyawardsvoting.co.uk for eligibility criteria.}